Our collaboration with Acasting continues, this time bringing a summer barbecue to life through licensed digital twins.
The commercial features digital likenesses of real people who retain control over how they are represented, approve each use, and receive compensation. Through Acasting’s licensing platform, consent, ownership and fair compensation become an integral part of the production process.
For us, this collaboration reflects an important direction in filmmaking: embracing new creative possibilities while keeping people, their rights and the craft of storytelling at the centre.
A warm thank you to everyone at Acasting and our collaborators for the continued trust and shared ambition.
Read more about the technology, licensing model and production process in Acasting’s article on the Nordics’ first commercial featuring licensed digital twins.